The use of Artificial Intelligence (AI) is continuously increasing and it is spreading rapidly in tech companies as well as in everyday life.
Highlights
1. Generative photo editing was preferred by 18% of those surveyed.
2. Visual search was preferred by 17% of customers in the survey.
3. Adaptive battery management was the top choice for 11% of customers surveyed.
The use of Artificial Intelligence (AI) is constantly increasing and is rapidly spreading in both tech companies and everyday life. Most customers are prioritizing AI features when purchasing a smartphone. Recently, e-commerce site Amazon released the results of its first Best in Tech survey conducted in July 2026. This survey revealed that 82% of smartphone customers consider AI features when making a purchase. Performance and speed, battery life, and camera quality are also important factors influencing smartphone purchases. Let's learn about these in detail.
Smartphones with AI features are the preferred choice of customers.
This Amazon survey received responses from over 40,000 people across categories like smartphones, laptops and tablets, home entertainment and appliances, and wearables and audio. The survey revealed that 82% of smartphone consumers consider AI features when making purchasing decisions.
Among these AI features,
contextual assistance was the most sought-after AI capability, selected by 25% of respondents. This is AI that understands what the user is doing and suggests useful things on the spot. For example, searching for something on the screen or getting suggested answers without asking, etc. Generative photo editing was also preferred by 18%, while visual search was preferred by 17% of customers. Adaptive battery management was preferred by 11% of customers.
Performance, battery, and camera
are the most important factors for consumers when purchasing a new smartphone, with 87% of consumers considering these factors. Battery life is a key consideration for 79% of consumers, and camera quality is a key consideration for 77%.
