.PNG "There is no escape from metaverse How do you use it to promote your business? Explaining the concept of Metaverse, Govin Celikaya, Founder and CEO of HoloNext, spoke about what brands can do under metaverses and what awaits them, during a seminar titled “The Future of E-Commerce in the Age of Metaverse.” The website \" Webrazzi \" published the most important of what was mentioned in it. Govin Celikaya explained that his company specializes in e-commerce-oriented metaverses via augmented reality technology, and offers software solutions with cloud phone applications that help display its products in the form of unencrypted 3D models. During the past year, his company won awards in this field. Chelikaya emphasized that metaverse gained popularity at the beginning of 2021, and reminded the audience of the statement of metaverse by Epic Games after investing $1.5 billion, and of the step taken by Meta, the parent company of Facebook. Çelikaya also touched on the use of augmented reality technologies, metaverses, and the third generation network for the web, and clarified the role of systems such as the decentralized autonomous institution, decentralized finance, and non-fungible tokens in the world of metaverse. Çelikaya noted that augmented reality and virtual reality devices still have a long way to go to keep pace with metaverses. He talked about the decentralized structure that can be offered in metaverses, stressing that the applications that are available at the present time are not available to everyone. It considers metaverses an architecture in which we can provide a flow of data in the real world. Çelikaya added that the internet we are currently using is data-driven, and the experience will be shared via metavirs, augmented reality technology and virtual reality. As for decentralization, “the infrastructure still needs a lot of development,” and there is a need to develop the devices we will wear and third-generation web applications. Today's Opportunities “Some of the layers in the metaverse are reflections, and augmented reality is one of their parts,” Chilikaya explained, adding, “We are seeing the internet change.” He reminded that the text-based Internet had given way to images, the video revolution began in the mid-2000s and is still going on, and the next step will be 3D rendering. Çilikaya advised brands to create their own digital versions, as this will also change the prioritization of the search engine. According to research conducted by Shopify, 3D content generates 250% more sales, as is the case with products from companies such as Archlike. Çelikaya stated that the return on sales of some products increased by 300%, and that users were spending more time discovering 3D content. Speaking about metaverse and 3D content, Celikaya said, \"Currently we are using 2D screens, but with the development of game engines and 3D content, the websites themselves will become 3D.\" This will allow customers to visit stores they can't go to, \"and they'll be able to roam inside, increasing the customer's time on the site.\" In 3D online stores, the QR code on the products will be scanned to obtain product information. \"Gaming events have caught the attention of brands,\" Çelikaya added, and people from the \"Z Generation\" and \"Y Generation\" are spending a lot of time on gaming platforms like \"Roblox\". Chilikaya touched on the issue of non-fungible tokens, which are used by brands for PR purposes, when they should have other missions, such as the Super Bowl that offers various perks and collectibles with tickets in the form of non-fungible tokens. Citing the example of the Decentraland 3D platform in metaverses, Çelikaya spoke about the decentralized structure and the problems involving the existence of irreplaceable tokens and special items in one world. He said that when non-fungible tokens are generated for a physical product and given to a customer, the consumer will buy the physical product of the sneaker, and also get his or her avatar. Regarding avatars that are in the form of non-replaceable tokens, Çelikaya mentioned that AR is the mainstay of decentralized applications. And since nearly two billion mobile devices use augmented reality, this technology is giving impressive results in the field of e-commerce. Source : Turkish press")
Explaining the concept of Metaverse, Govin Celikaya, Founder and CEO of HoloNext, spoke about what brands can do under metaverses and what awaits them, during a seminar titled “The Future of E-Commerce in the Age of Metaverse.” The website " Webrazzi " published the most important of what was mentioned in it.
Govin Celikaya explained that his company specializes in e-commerce-oriented metaverses via augmented reality technology, and offers software solutions with cloud phone applications that help display its products in the form of unencrypted 3D models. During the past year, his company won awards in this field.
Chelikaya emphasized that metaverse gained popularity at the beginning of 2021, and reminded the audience of the statement of metaverse by Epic Games after investing $1.5 billion, and of the step taken by Meta, the parent company of Facebook.
Çelikaya also touched on the use of augmented reality technologies, metaverses, and the third generation network for the web, and clarified the role of systems such as the decentralized autonomous institution, decentralized finance, and non-fungible tokens in the world of metaverse.
Çelikaya noted that augmented reality and virtual reality devices still have a long way to go to keep pace with metaverses. He talked about the decentralized structure that can be offered in metaverses, stressing that the applications that are available at the present time are not available to everyone. It considers metaverses an architecture in which we can provide a flow of data in the real world.
Çelikaya added that the internet we are currently using is data-driven, and the experience will be shared via metavirs, augmented reality technology and virtual reality.
As for decentralization, “the infrastructure still needs a lot of development,” and there is a need to develop the devices we will wear and third-generation web applications.
Today's Opportunities
“Some of the layers in the metaverse are reflections, and augmented reality is one of their parts,” Chilikaya explained, adding, “We are seeing the internet change.”
He reminded that the text-based Internet had given way to images, the video revolution began in the mid-2000s and is still going on, and the next step will be 3D rendering.
Çilikaya advised brands to create their own digital versions, as this will also change the prioritization of the search engine.
According to research conducted by Shopify, 3D content generates 250% more sales, as is the case with products from companies such as Archlike. Çelikaya stated that the return on sales of some products increased by 300%, and that users were spending more time discovering 3D content.
Speaking about metaverse and 3D content, Celikaya said, "Currently we are using 2D screens, but with the development of game engines and 3D content, the websites themselves will become 3D."
This will allow customers to visit stores they can't go to, "and they'll be able to roam inside, increasing the customer's time on the site."
In 3D online stores, the QR code on the products will be scanned to obtain product information. "Gaming events have caught the attention of brands," Çelikaya added, and people from the "Z Generation" and "Y Generation" are spending a lot of time on gaming platforms like "Roblox".
Chilikaya touched on the issue of non-fungible tokens, which are used by brands for PR purposes, when they should have other missions, such as the Super Bowl that offers various perks and collectibles with tickets in the form of non-fungible tokens.
Citing the example of the Decentraland 3D platform in metaverses, Çelikaya spoke about the decentralized structure and the problems involving the existence of irreplaceable tokens and special items in one world. He said that when non-fungible tokens are generated for a physical product and given to a customer, the consumer will buy the physical product of the sneaker, and also get his or her avatar.
Regarding avatars that are in the form of non-replaceable tokens, Çelikaya mentioned that AR is the mainstay of decentralized applications. And since nearly two billion mobile devices use augmented reality, this technology is giving impressive results in the field of e-commerce.
Source : Turkish press
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