Is your project ready for metaverse? 6 steps to enter the world of the digital future

Virtual and augmented reality technologies are driving customer service to completely new levels in all areas of life

American financial expert and strategist Alex Kreger believes that virtual and augmented reality technologies and metaverses are driving customer service to completely new levels in all areas of life, and although it will take years to turn them into an integral part of our daily reality, consumers have already begun to adopt these technologies in a way. active.

He wonders: Is your project ready to rise to this challenge, and how can you prepare and take full advantage of the opportunities of this digital future?

The answer was in the report published on the well-known American website Forbes that outlines specific steps that will enable your startup to catch up with the digital future.

Experience economy

The first step, according to Krieger, is to consider the fact that most, if not all, industries are now experiencing a digital transformation as digital services shape consumer needs and behavior. This digitization has created a new paradigm in economic relations dominated by emotions and experience, and thus the “experience economy” has become the main driver of value in our modern world.

In the experience economy, people not only buy and sell products, services, or features but also look to experiences and the emotions behind them. In the metaphysical world, this model will become a paradigm and people will pay big for intangible items that provide social meaning and value experiences.

In the digital world and the next metaverse - adds Krieger - design will be the primary tool for creating value, but the problem is that the traditional understanding of design limits what any company can do in this framework and does not help it grow.

Focus on customer experience

To succeed in the experience economy, a company must think beyond sales and prioritize customer interests, needs, and experiences. By creating positive customer experiences, companies can win competition and generate sales even in the absence of a dedicated department.

Deliver advanced value

Market growth and the emergence of competitors can lead companies to improve the value they provide abroad by trying to better meet customer needs through relevance, pleasing design, responding to social status, or even adopting social responsibilities such as helping to save the planet from global warming, for example.

So if a company wants to succeed in the digital age, and thus in metaverse, the use of advanced technology is not enough but rather it is necessary to provide “advanced value” by going beyond basic functions and providing a better customer experience.

Providing an experience through design

One of the main problems is that most entrepreneurs see the external goal of design as creating an attractive “envelope” for a product or service, but in fact this is not what creates value for the customer. All efforts in this framework should focus on creating a “customer experience” and not on Casing design provides competitive value.

From a customer point of view, a mobile app can be the main and only representation of your company, so if the latter is full of contradictions, unfriendly and outdated, the customer will immediately turn to the competitor despite the presence of thousands of employees and representatives involved in the development of the business and sales of the company.

Transforming design into a system

Initially, design is used like any other tool to solve local problems, but as the work matures and develops, the internal potential of the design approach and its role in strengthening all levels of the company emerges.

Through design thinking and a design system centered on the customer/user experience, it is possible to provide customer-centered value and build a successful digital strategy that ensures maximum flexibility and adaptability to digital innovation or even market disruptions.

Get creative to succeed in metaverses

If you examine leading brands such as Apple, Google, Amazon, and Tesla, you will notice that a culture of creativity and innovation prevails, providing a long-term competitive advantage and ensuring customer loyalty and support for the brand. These major companies have already been able to maximize the success potential of their business model by integrating the design approach into the company's cultural DNA.

By constantly creating “evolving value” for customers through design, companies can develop a successful strategy to adapt to digital and metaverse realities, so it is important to rethink the traditional approach and shift to a new, more customer-centric model that challenges the industry and creates new opportunities and benefits for people.