Startups are making headlines right now. Slowly but surely, they have become a huge support for their country. When you start a new company, you need to appear and spread so that you can get potential customers and basically sell your products and services to them and so your company can survive and continue.
The media runs the world, so it can actually make your startup visible to people. The media can make someone a billionaire, they can announce someone's death and they can make someone a hero. No matter how much you hate or love the media, everyone is equal when it comes to business.
Media organizations can create great opportunities for companies, not only for large and well-established companies but for start-ups as well. In this article, we are going to talk about how to get media attention towards your startup, so let's get started.
Startuptalky published an article written by Bernas Goshparnas Gosh, explaining the benefits of media for businesses and startups, and listing a number of ways that startup owners can use to attract media, including communicating with journalists and bloggers and building good relationships With them, exploiting the news, writing blogs for the company, hiring a celebrity in the company, holding an inauguration party that invites celebrities, prominent politicians and social stars, using social media to promote the company, and benefiting from news agencies by communicating well with them and establishing links with them.
However, the writer cautions that media coverage is not always correct, and not all journalists care about your image, they may write something that can lead to a negative image of your company, and advises to take care of your brand image.
The author summarized the benefits of media for businesses and startups as follows:
-Ad Free
You don't have to pay for an advertisement for media organizations if they come to you to cover your startup story. And the media will make your company more visible.
Increase the number of users
Since you are getting free promotion for your startup, you will see a change in the user base after every media coverage about you, because more people will read their news, more people will sign up for your service and they will want to try your products.
-Bring in investment
You may end up getting funding from investors if they read about you and are interested in your startup and think it can be profitable for them. You just have to make sure that the news covered in the media is positive in every way so that investors can feel excited and interested in your business.
-Recruitment quality
A positive appearance in the media is an indication of a genuine and respected company. And your company can attract some qualified and skilled professionals who are willing to work with you because your company has a positive image. Employees are the foundation of any company. As soon as your company appears in the media, good employees will certainly come to it.
-How do you attract the press?
There are many tools that you can use to attract the press and the media.
-Press release
You can send a press release directly to news organizations. Most news organizations will appreciate your effort and your business may be featured on their channel or website.
-Make it easy to reach
Provide appropriate contact information on your website or on your social media accounts. Set times to contact you, respond to their requests and be open to them as well.
-Exploit the news
This can be risky. And you should not do this in the early stage of starting your startup. And exploiting the news means creating or playing a role in breaking news. Obviously you will do your best to keep this news as positive as possible but the media write what you want to write. Many companies are criticized even after doing a good job. For this type of option, there is a need to use experienced professionals and influential contacts in the field.
-Show your expertise
You can show your expertise in a particular field to attract media attention, as news channels often contact experts to discuss breaking news.
And if you don't have the time to do so, you can ask any of your employees to do it for the good of the company, that way your company will be able to grab the headlines.
-Connect with journalists
Journalists are the eyes of the masses, and if you have anything you want to highlight, you can contact journalists directly and ask them to cover your story.
-Connect with Bloggers
There are so many news blogs out there, you can easily ask any blogger to cover your story.
-Blogging as a guest
If you have good writing skills, you can use your talent by becoming a guest blogger and writing for some blogs.
-Inauguration Ceremony
Throw a great party when your new product is launched. He made a call to influencers to attract the media. Get creative with a good theme for the party, to make it look amazing and thus attract the attention of the media.
-Hiring a celebrity
You can invite a celebrity to your launch party. And most of the news reporters will be there because this famous star is a well-known face.
-Participate in a local event
If you don't have the budget to throw a big party to promote your brand, take part in local events. Get a list of upcoming local events and try to participate in those events. You can sponsor or just host the event.
-Promote your own story
Your own story can promote your product, everyone loves to read stories of successful people. You may not be very successful, but people will see you as a successful person once you start your business. Take the opportunity and tell your story to news reporters.
-Use the influence of social media
Use social media to create some powerful campaigns to stand out from the crowd and use that to attract journalism, modern journalism is all about social media and it's there.
It's not easy to get media coverage, but it's worth it. However, you have to take care of your brand image.
Media coverage is not always correct, and not all journalists care about your image, and they may write something that can lead to a negative image of your company that you cannot change quickly, but once that happens, just go to some good journalists and build good relationships with them, that way you can gain recognition owed for your business.
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