Instagram is reportedly working on a new picture-in-picture (PiP) feature for Reels.
Highlights
Instagram is working on a new picture-in-picture PiP feature for Reels.
Meta has confirmed that it is currently available to select users.
This feature will help in watching short videos in a floating window.
Instagram is reportedly working on a new picture-in-picture (PiP) feature for Reels. The feature will allow users to watch short videos in a floating window while navigating other apps on their screen. Meta has confirmed that the testing is currently available to select users. This is a big step towards improving multitasking on mobile devices. The testing was first spotted by app researcher Radu Oncescu and he shared screenshots of the feature on Threads. Let's take a closer look at Instagram's upcoming picture in picture feature.
How does the PiP feature work
Users selected for the testing phase will now see a pop-up prompt inviting them to try picture in picture. Once the feature is turned on, reels will be able to play in a small window that will remain active even after exiting the Instagram app. Users will also be able to turn this feature on or off through the app settings menu.
Instagram took a lot of time to introduce this feature, as TikTok and YouTube already offer similar PiP features to their users. Instagram wants to increase engagement with the ability to play reels in the background. This feature can also help the platform keep users engaged while watching long videos. Otherwise, users usually skip.
Why is this feature important for Instagram
With multitasking becoming the norm and attention spans decreasing in today's times, PiP features can help creators reach more viewers by keeping their content visible even when users switch tasks. For Meta, this is a big step towards increasing time spent on Instagram and growing the short format video segment.
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