Monetization at Sitc is on a pay-per-setup model, charging $89.99 (roughly Rs. 7,900) for 3 setups, $124.99 (roughly Rs. 11,000) for 5, and $159.99 (roughly Rs. 14,000) for 8. Highlights
The Sitch app creates your profile using around 50 questions
Pay-per-setup model, the more the setup, the more money
This app uses Large Language Models (LLMs)
Sitch is a new AI-based dating app that claims to completely change the swipe formula. It combines the values of global dating expert Nandini Mullaji and AI. Users answer about 50 questions, via text or voice, to understand more than their basic information. The AI then suggests curated matches and if both users are ready, they join a group chat with the AI. Subsequent dates and feedback also help personalize the AI further.
How does Sitch work?
Sitch says that its profile creation is very detailed, using Large Language Models (LLMs) it studies 75+ parameters such as values, lifestyle, goals, etc. This data is combined with the insights of a traditional matchmaker from dating expert Nandini Mullaji to create an AI model.
When users give the OK to a match, the AI adds them to a group chat so that initial conversations can happen without hesitation. Feedback from dates is also used in the system to help find better matches in the future.
Is it free or paid?
Monetization is on a pay-per-setup model, with charges of $89.99 (around Rs 7,900) for 3 setups, $124.99 (around Rs 11,000) for 5, and $159.99 (around Rs 14,000) for 8. The platform says that new user profiles are manually reviewed to ensure quality and safety.
Will this AI-based dating method revolutionise?
Sitch has reportedly received a total of $7 million (about Rs 61.40 crores) in funding, including a $5M seed from M13 and a16z Speedrun. The app is currently live in New York and plans to launch in San Francisco, LA, Chicago, and DC soon. However, the platform has not yet shared any information about its release in India.
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